Course code ENSAM7
Course title From Creativity to Innovation
Institution Arts et Métiers ParisTech
Course address 151 bd de l'Hôpital - 75013 Paris - France
City Paris
Minimum year of study 4th year
Minimum level of English Good
Minimum level of French None
Key words Creativity, Innovation, Management, Competencies
Language English
Professor responsible Isabel Fouchécour
Telephone +33 (0)1 45 41 28 67
Fax +33 (0)1 45 41 28 67
Participating professors


Number of places Minimum: 8, Maximum: 16, Reserved for local students: 0
Objectives Innovation is a process that is nurtured and not the outcome of a decision. Innovation has more to do with the special relationship with one’s environment than to the use of a management toolbox. Therefore, in order to boost the creativity of his/her teams, a manager must reflect first on his/her own personal creative process. The goal of this course is to discover the path that leads from fundamental creativity (individual) to applied creativity (producing ideas in teams) that ultimately fuels a genuine innovation culture.
Programme to be followed

The seminar will tackle the following topics: · How to promote creativity : Ø individually, Ø in a team. · How the brain works; impact on the creative process, · Fundamental and implied creativity: attitude and development, · Applied creativity: basics on ideas production techniques, (e.g. diverging/converging, CPS process®), · Mind Mapping as a booster, · Fertile questioning as an enabler, · Innovation culture – how to seed innova[c]tors, 

Educational methods: · Numerous exercises and experiments, Ø individually, Ø as a whole team or in sub-teams, · relation with the background (e.g. cognitive sciences), · extensive reference to non-verbal communication and use of one’s fives senses.

The course will be held in English.  

Prerequisites None
Course exam The evaluation mark will take into account two criteria: · level of personal involvement in exercises and experiments, · a written exam (a mind-map of the learnings of the week)